SWOT analysis on Personal Design Practice

STRENGTHS:

• Diverse - beach to evening to couture



• Custom made couture



• Luxury beach wear in an area close to beach with a gap in the market



• Boutique style for more personal approach with smaller quantities

WEAKNESSES:

• Not widely known



• Newly established



• Lack of contacts - manufacturers, agents, etc.

OPPORTUNITIES

• New clients looking for new and exciting design


• Opportunity to grow nationally and internationally



• Opportunity to grow into separate boutiques - Swimwear, Apres Cinq and Couture



• To gather more inspiration for overseas for more cutting edge design

THREATS:

• High local costs eg. rent, manufacturing, distribution


• Competing boutique owners in area already established



• Economic crisis on consumers