SWOT analysis on Personal Design Practice

STRENGTHS:

• Diverse - beach to evening to couture



• Custom made couture



• Luxury beach wear in an area close to beach with a gap in the market



• Boutique style for more personal approach with smaller quantities

WEAKNESSES:

• Not widely known



• Newly established



• Lack of contacts - manufacturers, agents, etc.

OPPORTUNITIES

• New clients looking for new and exciting design


• Opportunity to grow nationally and internationally



• Opportunity to grow into separate boutiques - Swimwear, Apres Cinq and Couture



• To gather more inspiration for overseas for more cutting edge design

THREATS:

• High local costs eg. rent, manufacturing, distribution


• Competing boutique owners in area already established



• Economic crisis on consumers

New Fashion Centres

I found this topic quite interesting, as it's exciting to see some new centres emerging around the world that can be compared to that of London, Paris, Milan or New York. I mean the original centres of fashion will always be iconic and remembered but its nice that consumers can now be closer to fashion centres and be apart of the fashion world. Also, it gives tourists a chance to visit new and exciting cities while taking in the glamour of the fashion world. I think sometimes people opt for europe for the very reason they have a fashion history and are internationally recognised as being fashion centres, now people might chose to travel to different places where they can still experience a fashion hub!